Paid Social
Performance-driven social design: every concept is built once and then resized for each placement, so the same offer can run across feed, stories and display without losing the brand system.
Dove Hair
Pinterest Ads, Art Direction & Meta Video Ads
A paid social system spanning static Pinterest advertising and art direction for Meta video campaigns. The work moved from visual concept and AI-assisted image generation to frame-by-frame storyboards, then into finished video ads — keeping product benefits, sensorial textures and each Dove Hair range visually consistent across the full production process.
1 / 4 — Pinterest Ads
Pinterest Ads
Three static, vertical Pinterest ads for Dove UV Repair & Glow, designed around sensorial product storytelling, the dual-tone formula and the visible benefit of UV protection.
Art Direction & Image Generation
AI-assisted imagery developed as the visual foundation for motion: application close-ups, wet product worlds and premium range compositions created to become individual takes in the final video ads.
1–3 / 5
Video Ad Storyboards
Three five-frame storyboards developed before production, defining the hook, product reveal, benefit demonstration, talent payoff and Amazon end card for each Prime Day video route. Use the arrows to move between storyboards.
1–1 / 3
Meta Video Ads and Pinterest Video Ads
The four finished motion assets produced from the approved concepts and storyboards, adapted for vertical and feed placements across Meta and Pinterest. Use the arrows to see the remaining films.
1–2 / 4
Furniture for Life
Premium massage chair retailer
Paid ad concepts for a premium massage chair retailer. Each idea is delivered as a full size kit, with the headline, product crop and logo lockup rebalanced for every ratio so the message stays readable in feed, stories and wide display placements.
1 / 2 — Close your eyes
Close your eyes
Emotional, benefit-led concept for the DualTech 4D chair, adapted to four placements.
1–3 / 4
Best massage chairs
Feature-led concept built around an icon ring, resized so every claim stays legible in each format.
1–3 / 4
Dr Gabi
AI-powered health assistant app for parents
Acquisition ads for a parenting health app. One route uses the dark brand gradient with an in-app chat screenshot to show the product answering a real question, the other pairs lifestyle photography with the product scan screen and a direct App Store call to action.
App install ads
Two paid routes: product-led proof and lifestyle-led download prompt.
A/B Testing
Creative variations built for performance comparison
Each pair below was produced as an A/B test: one variable changes between versions — price framing, format, creative angle, mood or hero product — so media teams can measure which route performs better before scaling the budget.
Boa Vida Pet — Pet health insurance plans
Value framing test: version A anchors the offer on the daily cost, while version B leads with the full monthly price inside a playful bone-filled layout.
A
BKuppa — Men's and women's fitness apparel
Format test for the Valentine's Week offer: version A runs as a straight story layout with search-bar concept, version B reframes the same offer inside a phone mockup surrounded by seasonal graphics.
A
BCapachos Blumenau — Synthetic grass store
Creative angle test: version A shows the product detail in hand to highlight texture, version B uses a thumbs-up work glove to signal approval and trust.
A
BFitlegs — Women's fitness apparel
Mood test for the bazaar campaign: version A pairs pink on-cream studio photography with outlined typography, version B moves to an outdoor scene with a darker, more editorial palette.
A
BMaitá — Brazilian natural cosmetics brand
Product swap test: the same benefit-badge system is applied to two different products, conditioner and body butter, to identify which hero product drives stronger performance.
A
B