Marketing Campaigns
Integrated campaigns for luxury travel brands: positioning and moodboard, social content, newsletters, landing pages and lead magnets for travel advisors — created in partnership with copywriters and campaign strategists.
Boutique Hotels
A full campaign created to sell Overseas Network's boutique hotel collection, built around the line 'Smaller Places. Longer Stories.' Developed together with a copywriter, the campaign started with a moodboard defining palette, typography, textures and atmosphere, then rolled out across Instagram carousels, stories and reels, a newsletter and a dedicated landing page. The idea throughout: boutique hospitality sells through people and personal detail, not property lists.
Moodboard
The campaign's starting point: a cotton-to-charcoal palette, hairline serif titles, handwritten note lettering, natural textures and atmosphere imagery that signal care and human presence.
National Parks
A leaner B2B campaign positioning U.S. National Parks itineraries as a high-margin luxury opportunity for travel advisors. Three newsletters carried the story from first pitch to post-webinar follow-up, supported by a downloadable lead magnet and an Instagram reel. A shared canyon hero, gold-and-orange palette and stamped-paper textures keep every piece reading as one campaign.
Newsletter 1 — Secrets of the National Parks
The campaign's anchor piece: rising demand for domestic luxury travel, special client amenities, the people of the parks, customized lodging and end-to-end logistics, closing with the webinar save-the-date.
