Email Marketing
Lifecycle and campaign email design across beauty, wellness and travel: post-purchase flows, cross-sell campaigns, modular email blocks and B2B partner campaigns for luxury travel and global events.
Nightly Ritual Flow
A six-email post-purchase flow for Dream Bio-Retinol Body Serum. Each send has its own job in the customer journey — thank you, week-one check-in, routine cross-sell, week-four results and replenishment — so the sequence builds product education first and only asks for the next purchase once results have been established. The sixth and final email closes the loop: now that the customer has found their nighttime treatment, it opens the door to daytime body care essentials. A shared night-time art direction, serif headline system and consistent button hierarchy keep the batch reading as one story across all six sends.
Confirms the purchase and sets the nightly ritual expectation, with how-to-use steps and the key ingredient story.
Reinforces consistency at the one-week mark using clinical result claims as motivation to keep going.
Introduces the wider Dream collection so the evening routine extends from body to face and lips.
National Parks Campaign
A two-email B2B campaign for Overseas Network, a luxury DMC, aimed at travel advisors. The first email invites partners to the 'Less-Beaten Path to the National Parks' webinar, leading with a 250% increase in demand for U.S. travel and positioning domestic itineraries as a high-margin opportunity. The second email, 'Secrets of the National Parks', deepens the story: special amenities for clients, local heroes inside the parks, customized luxury lodging and logistics solved end to end. A shared canyon hero image, gold-and-orange palette and stamped-paper textures keep both sends reading as one campaign.
Captures the surge in U.S. travel demand and drives webinar registrations with speaker highlights, client perks and a 'Secure Your Seat' CTA.
Follows up with the full value story — explorer kits, local heroes, luxury properties and 24/7 logistics — ending with a save-the-date for the upcoming webinar.
Boutique Americas Campaign
A partner-facing campaign for Overseas Network's Boutique Americas collection, built around the idea 'Smaller Places. Longer Stories.' Instead of listing properties, the email sells the people behind each stay: hand-written notebook quotes from hosts at Nimmo Bay, Fouquet's New York, Clayoquot and White Stallion Ranch turn hospitality into human connection. Polaroid photos, luggage tags, keychains and a scrapbook layout give the campaign a personal, keepsake feel that matches the boutique positioning.
Positions the curated boutique collection through host storytelling, ending with a 'View the Sales Kit' CTA so advisors can turn first visits into lifelong relationships.
FIFA World Cup 26 Campaign
An announcement campaign introducing Overseas Network as an Official Sub-Agent of On Location for the FIFA World Cup 26 Official Hospitality Programme. The email pairs bold red-and-purple tournament graphics with a clear partner pitch: official access is only half the equation — advisors also need accommodations, transport and local experiences. Brochure download banners, a value-proposition section and an exclusive webinar block with two live sessions move partners from announcement to action.
Announces the sub-agent appointment, drives brochure downloads and converts interest into webinar sign-ups for travel professionals.
Modular Email Blocks
Reusable Vagus Nerve Oil blocks designed to drop into existing sends rather than ship as standalone campaigns. Read together they form a small gifting journey: the subscriber block announces the complimentary travel-size rollerball as a perk of subscribing, the order confirmation block tells a Wave member the gift is already on the way, and the follow-up block converts that sample into a full-size purchase. Because each one is a self-contained module, the same education — what the vagus nerve is, why the oil is loved, how to use it — stays consistent wherever it appears.
Frames the complimentary rollerball as a subscriber perk, encouraging customers to subscribe and stay subscribed.
Added to the order confirmation to announce the gift on its way and introduce the product before it arrives.
Follows up with customers who already received the rollerball, converting the sample into the full-size Vagus Nerve Oil.