E-commerce Design

Retail and DTC design across the funnel: enhanced content pages for product detail pages and homepage banner systems built for desktop and mobile.

Enhanced Content Pages

Long-form product storytelling for e-commerce platforms such as Shopify and retailer product detail pages. The Dove Men+Care x Ted Lasso special edition pages pair licensed art direction with clear benefit hierarchy, so scent story, technology and usage moments read in a single scroll.

Dove Men+Care x Ted Lasso enhanced content page for antiperspirant sprays
ENHANCED CONTENT PAGE
Dove Men+Care x Ted Lasso enhanced content page for body washes
ENHANCED CONTENT PAGE

Homepage Banners

Homepage hero banners adapted to each breakpoint: desktop compositions keep the product line-up beside the headline, while the mobile crops rebuild the hierarchy vertically so the message and call to action stay readable on small screens.

Help Skin Thrive This Fall

Help Skin Thrive This Fall homepage banner, desktop version
Desktop
Help Skin Thrive This Fall homepage banner, mobile version
Mobile

Your Skin’s Best Night Sleep

Your Skin’s Best Night Sleep homepage banner, desktop version
Desktop
Your Skin’s Best Night Sleep homepage banner, mobile version
Mobile

Product Detail Page (PDP)

Degree

PDP gallery images built to run on both Degree's DTC e-commerce and Amazon. The fragrance visuals were created with AI and the full layouts were finished in Photoshop, pairing each scent story with benefit-led typography, refined packaging imagery and the 72H protection claim at a glance.

Degree PDP — slide 1 of 5
Degree PDP — slide 2 of 5
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OSEA Malibu

A full PDP content system that had to work across the brand's DTC site as well as multiple retail partners, including Ulta, Bluemercury, Amazon, Nordstrom and MECCA. The carousel followed a clear content hierarchy — lifestyle imagery, product packshots, key benefits, clinical results, before-and-after, texture, scent, ingredients, collection-level storytelling and category comparison.

OSEA Malibu PDP — slide 1 of 10
OSEA Malibu PDP — slide 2 of 10
OSEA Malibu PDP — slide 3 of 10
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