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// Knorr Bone Broth

Amazon

Amazon Listing Design

Full listing design for a Knorr Bone Broth launch: main image, supporting images, adaptations across flavours and Premium A+ content.

Knorr Bone Broth pack with a prepared cup of broth
Bone broth pack surrounded by beef, herbs and spices
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Flavor Storytelling

A rich ingredient-led composition that translates the product’s savory profile into an immediate and appetizing visual story.

Pack with a 10g of protein per cup callout
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Benefit-Led Communication

A focused hierarchy brings the key nutritional benefit forward, making the 10g protein message clear at a glance.

Woman preparing the broth in a kitchen
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Everyday Convenience

Lifestyle imagery demonstrates the simple one-minute preparation while positioning the product as an effortless daily ritual.

Broth served in a glass mug, sipped as a snack
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Versatile Consumption

A warm, relatable moment presents bone broth as a satisfying sip-as-a-snack option that fits naturally into the day.

Adaptations

Adapted the visuals across product variants by updating ingredients, product coloration and packaging, while keeping composition, lighting and the overall visual system consistent.

Mushroom Bone Broth adaptations
Chicken Bone Broth adaptations
Lemon and ginger Bone Broth adaptations

Premium A+ / EBC

Premium A+ modules extending the listing story: brand promise, product ritual, lifestyle imagery and the full flavour range.

Premium A+ content modules for the Knorr Bone Broth listing