© Fernanda Trog

Fernanda Trog

Senior Graphic Designer | Graphic Design Specialist | Generative AI Designer | Art Director

Curitiba, Brazil

hello@trogdesign.com+55 41 98865-1414LinkedIn

// Professional Summary

Senior Graphic Designer specializing in creating high-impact visual solutions, with 12+ years of experience shaping brand narratives across the US, Europe, and LATAM. Experienced in working with a wide range of audiences, from luxury clients with multimillion-dollar contracts to retail and consumer-facing brands. Highly skilled in generative AI, brand identity, marketing campaigns, e-commerce assets, event collateral, packaging, and a wide range of print and digital materials for both B2B and B2C sectors. My work has helped clients strengthen their brand presence, improve audience engagement, and drive measurable business results. Experienced in cross-functional collaboration, aligning creative work with business objectives, and using visual storytelling to communicate clear and engaging brand messages.

// Core Skills

Creative Direction & AI-Driven Design

  • Strong Eye for Visual Design
  • Conceptual Thinking & Creative Strategy
  • Brand Consistency
  • Visual Storytelling
  • Marketing Campaign Development
  • Client & Stakeholder Communication
  • Concept Development
  • Budget & Timeline Management
  • Team Guidance
  • Cross-functional Collaboration
  • Solid knowledge of Design Principles
  • Strong Attention to Detail

Design & Technical Expertise

  • Adobe Creative Cloud (Illustrator, Photoshop, InDesign, Premiere Pro)
  • Figma
  • Canva
  • Generative AI tools (Midjourney, Sora, Obello, Google AI Studio, Pencil, Perplexity, Gemini, Chat GPT, Firefly, Flora)
  • Digital & Print Production
  • Packaging Design
  • Brand Identity Systems
  • Meta Ads Design
  • Ecommerce
  • Amazon A+ Content
  • Mockups
  • Presentation and Pitch Decks
  • Event collateral
  • Website and Landing Page Design
  • E-mail Marketing
  • Pinterest Ads
  • Monday
  • Asana
  • Wrike
  • Slack
  • ClickUp
  • Basecamp
  • Notion
  • Trello

// Professional Experience

Overseas Network

Senior Graphic Designer

June 2024 – PresentMiami, USA

  • Lead the design and art direction of marketing campaigns, branding, and assets across social media, video, email marketing, events, print, websites, and landing pages, keeping the brand consistent across different channels.
  • Create pitch decks and proposal materials that contributed to closing of high-value contracts with clients such as Qatar Airways, Tito's Vodka and FIFA.
  • Responsible for elevating brand visuals to align with a luxury audience, reflecting the high standards of the company’s services.
  • Designed websites and landing pages in Squarespace and other no-code platforms, delivering user-friendly and visually aligned experiences and enhancing client experience.
  • Create visually appealing email marketing campaigns and newsletters with strong open rates, combining clear layouts, brand consistency, and engaging content.
  • Guided and mentored a junior designer, ensuring consistency across all brand and campaign materials contributing to a stronger brand perception.

TROG Design Studio

Independent Graphic Designer

May 2013 – Present

Osea Malibu

Senior Graphic Designer - Project-Based Freelancer

July 2026 - PresentCalifornia, USA

  • Created digital, Amazon Brand Store assets, e-commerce and CRM assets for OSEA Malibu, including email blocks, PLP tiles, e-commerce banners, SMS, and lifecycle and post-purchase email flows, supporting lead generation and customer retention.
  • Designed branded materials for events and pop-ups, including custom tents, invitations, signage, and printed collateral.
  • Created sales and educational materials for partners, including treatment protocol resources and product sheets supporting how OSEA products and treatments are presented to spa owners and professionals.
  • Designed internal summit presentations and supporting materials for company training, education, and team alignment.

Oliver Brandtech Group (U-studio - Unilever)

Generative AI Designer - Project-Based Freelancer

February 2026 – PresentLondon, UK

  • Created and adapted AI-generated assets for brands including Dove Hair, Degree, Dove Men+Care, and Knorr, using Pencil AI to develop Amazon marketplace content such as A+ / Enhanced Content Pages, supplemental product images, and DSP-compatible display ad banners.
  • Worked with 7 Omni-Channel Assets frameworks, creating and adapting hero images, ingredient swaps, product adaptations, lifestyle compositions, and conversion-focused e-commerce visuals while maintaining brand consistency and photorealistic quality standards.
  • Integrate generative AI tools into creative production to expand visual possibilities and speed up delivery.
  • Collaborate with global teams across North America, Europe, and Latin America to execute multi-market campaigns.
  • Elevated the visual quality and consistency of campaign assets across multiple brands and regions.

SOCIALLYIN

Paid Ads and Organic Content Designer - Freelancer

December 2025 – PresentGeorgia, US

  • Create paid social and organic assets designed to support campaign performance, testing, and optimization.
  • Develop multiple creative variations for A/B testing, giving teams more options to compare and refine campaign directions.
  • Design platform-specific creative for Meta, balancing brand consistency with performance goals.
  • Collaborate with global teams across North America, Europe, Latin America, and Asia to deliver multi-market campaigns.

SCMIDIA

Senior Graphic Designer

October 2022 – May 2024Blumenau, Brazil

  • Started as a Senior Graphic Designer and later led a creative team of junior designers, covering branding, packaging, print, and digital materials.
  • Created a Product Launch Committee, bringing together leadership, sales, and design teams to improve communication and align each launch from the internal sales rollout to the final customer campaign.
  • Delivered consistent branding across physical and digital touchpoints, that reinforced market positioning, increased visibility and contributed to improved sales performance in the early months post-launch.
  • Collaborated with marketing and sales teams to deliver designs aligned with engagement, performance, and ROI goals.
  • Designed trade show booths, event materials, and POS displays, strengthening brand visibility, creating engaging attendee experiences, and supporting sales performance at high-profile events.
  • Produced email marketing campaigns and newsletters using HubSpot, Mailchimp, and Klaviyo, supporting lead generation and customer retention.

Swiss Dental Services

Digital Graphic Designer

December 2020 – January 2022Portugal (remote)

  • Designed paid media creatives with A/B testing, supporting sales conversions and campaign performance across key digital channels.
  • Created corporate websites and landing pages for different verticals, including Implants and Beauty, helping strengthen each sub-brand while maintaining a consistent Swiss Dental visual identity.
  • Produced e-books, catalogs, and brochures to capture leads, nurture prospects, and support the sales funnel, contributing to stronger lead generation and sales growth.

Riffel Motopeças

Senior Graphic Designer

June 2019 – December 2020Blumenau, Brazil

  • Responsible for the design department, delivering creative solutions both for the company and its retail clients, including storefront signage, in-store materials, POS displays, wobblers, and banners.
  • Led visual communication for motorcycle trade shows and corporate events, ensuring brand consistency and audience engagement through a full 360º design approach, from booth graphics, printed materials, and digital screens to uniforms, giveaways, and branded merchandise.
  • Managed end-to-end print production with suppliers by delivering files in the exact required formats and specifications, reducing errors and rework while ensuring faster approvals. Leveraged knowledge of materials to consistently negotiate cost-effective solutions within or below budget.
  • Developed packaging concepts in collaboration with international suppliers, adapting dielines and specifications to create customized, production-ready packaging aligned with brand standards.

Plena

Art Director

January 2019 – May 2019Blumenau, Brazil

  • Agency environment, serving clients across diverse industries and adapting quickly to different market segments.
  • Created digital and print graphic materials, delivering cohesive designs aligned with each client’s brand identity.
  • Designed packaging, flyers, catalogs, and books, ensuring high-quality visual communication that reinforced brand positioning.

// Education

  • Bachelor’s Degree in Graphic Design

    Positivo University — 2012

  • Associate Degree in Photography

    Portfolio School — 2009

// Languages

  • English

    Fluent (C1)

  • Spanish

    Intermediate

// Certifications

  • Emotional Design: How to Evoke Feelings and Sensations in People
  • Design Thinking: Methodology, Stages, and Applications
  • Fundamentals of Digital Marketing
  • NEXUS - AI Gen Creation
  • IA LAB - Creating with AI
  • ID LAB - Visual Identity Workshop
  • AI Creative Workshop - Montag School